Customers’ Brand Purchase Intention in Emerging Markets: The Influence of Brand Credibility on Consumers’ Brand Awareness and Brand Preferences
نویسندگان
چکیده
A brand is comprised of a name, term, sign, or symbol, any combination these, that attempts to represent the unique benefits company can provide consumers through specific product service, in terms attributes, value, and culture, particular service (Kotler, 1997).
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ژورنال
عنوان ژورنال: ?????
سال: 2022
ISSN: ['2410-0870']
DOI: https://doi.org/10.18282/l-e.v10i8.3066